What is facebook live? Facebook live is a facebook streaming tool that allows you to broadcast live videos on this social network. Both through your computer and from mobile phones. The sender of a video can say who can see it. For brands, facebook live is a very useful resource…
Category: Uncategorized
How does Facebook’s Conversion Lift work to understand the impact of ads on sales?
What is conversion lift? Conversion lift (called “Aumento de las conversiones” in spanish) is a solution designed to measure. The conversion lift generated by an ad campaign , going beyond click-based measures. According to data handled by facebook, 91% of users who could buy a product do not click on…
How to Perfect Your Placement Strategy
What are the ad placements on facebook? Facebook’s ad network spans multiple placements , but the option that appears by default when setting up our campaigns is to use automatic placements . In principle, facebook recommends using this option to get more out of your budget, but on many occasions…
How to Manage Your Potential Customers and Send Them Emails?
What is lead center? Leads center , called “Potential customer center” in spanish, is a new facebook tool for organizing and storing your leads’ contact information . In this way, you can re-engage their attention and do lead nurturing actions directly from your company page on facebook. Until now, you…
How does Facebook Ads use Machine Learning to deliver ads?
How does facebook ads decide which ads to show? Which ads are shown to a particular user depends primarily on two factors: the audience targeting set by the advertiser and the auction results . First, the advertiser chooses the audience to target through facebook ads self-service tools. Audiences are based…
5 ways to use messaging apps to strengthen customer service
5 tips for using messaging apps in your customer service 1) plan the messages every business has unique messaging needs based on the size and complexity of its operations, available resources, and customer needs. Therefore, before anything else, brands must define how they are going to integrate messaging applications to…
limit of ads you can publish (performance vs.
Machine learning and ad performance in the past, many advertisers tried to personalize their facebook ads by creating. A high volume of ads and hoping that the right ads would be seen by the right people. But now, facebook’s new machine learning products allow you to refine the personalization process…
what are conversion campaigns?
Conversion campaigns within facebook for conversion campaigns on facebook to be effective. We must keep in mind the conversion funnel and what. Type of audience we work with according to our objective. The conversion funnel represents. The phases that the user goes through from the moment they find our product…
what are awareness campaigns?
Awareness campaigns on facebook let’s remember that facebook shows your ads in the placements of different platforms. Facebook, facebook messenger, instagram and audience network. And for messaging campaigns use whatsapp. The important thing is that we keep in mind that to run campaigns on any of these platforms or applications….
what are consideration campaigns?
Funnel or conversion funnel in order to understand how facebook campaigns work. It is necessary to know what type of audience we work with according to our objective. For this reason, it is very important to understand what the conversion funnel is and what it consists of . The conversion…
what is advertising on Facebook Messenger?
What is facebook messenger? Facebook messenger is facebook’s instant messaging application. Many of us use it to communicate with our family or friends, but now, facebook has turned it into a tool so that companies can communicate with their potential customers in a more personalized way and also launch ads….
how to define your advertising strategy in 5 steps?
The keys to a good facebook advertising strategy through the 5 steps that we will see below, you will be able to create an advertising strategy that is suitable for your business. Therefore, effective. 1# analyze the current situation the first thing we have to do before starting any campaign…