Advertising formats on instagram: ads in stories instagram stories are a worldwide phenomenon, with 500 million daily users ( instagram internal data as of january 2019). Ads in stories have a vertical format and can include both images and videos. These are the instagram recommendations to get the most out […]
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Ads on facebook search after nearly a year of testing, brands that advertise on facebook can now place ads on instagram explorer and facebook search. Where until now only organic content could appear. According to facebook’s director of products, nipoon malhatra. Tests have shown that both advertisers and users are […]
The 8 factors of the cost of advertising on facebook 1) the audience the segment of the audience you target has a significant impact on the price of your ads. When you start targeting by age, location, gender, or interests, prices will be affected by these factors. For example, if […]
The impact of facebook apps on the european economy 25 million companies in the european union use facebook apps every month. Most of them are small businesses. According to the companies surveyed, facebook apps helped them generate estimated sales of 208 billion euros during 2019. This is equivalent to about […]
News from facebook: optimization and facebook ads 1) facebook ads in multiple languages you no longer need to create different campaigns and posts to advertise in multiple languages, but can now create and deliver a multilingual promoted post or facebook ad simultaneously. Let’s quickly see how to do it news […]
What is facebook live? Facebook live is a facebook streaming tool that allows you to broadcast live videos on this social network. Both through your computer and from mobile phones. The sender of a video can say who can see it. For brands, facebook live is a very useful resource […]
What is conversion lift? Conversion lift (called “Aumento de las conversiones” in spanish) is a solution designed to measure. The conversion lift generated by an ad campaign , going beyond click-based measures. According to data handled by facebook, 91% of users who could buy a product do not click on […]
What are the ad placements on facebook? Facebook’s ad network spans multiple placements , but the option that appears by default when setting up our campaigns is to use automatic placements . In principle, facebook recommends using this option to get more out of your budget, but on many occasions […]
What is lead center? Leads center , called “Potential customer center” in spanish, is a new facebook tool for organizing and storing your leads’ contact information . In this way, you can re-engage their attention and do lead nurturing actions directly from your company page on facebook. Until now, you […]
How does facebook ads decide which ads to show? Which ads are shown to a particular user depends primarily on two factors: the audience targeting set by the advertiser and the auction results . First, the advertiser chooses the audience to target through facebook ads self-service tools. Audiences are based […]
5 tips for using messaging apps in your customer service 1) plan the messages every business has unique messaging needs based on the size and complexity of its operations, available resources, and customer needs. Therefore, before anything else, brands must define how they are going to integrate messaging applications to […]
Machine learning and ad performance in the past, many advertisers tried to personalize their facebook ads by creating. A high volume of ads and hoping that the right ads would be seen by the right people. But now, facebook’s new machine learning products allow you to refine the personalization process […]
