Direct mail remains a powerful tool for generating sales leads in today’s digital age. A well-written letter can stand out in a crowded inbox and get potential sellers to contact you. Below is a breakdown of the most important elements to consider when creating effective direct mail letters. 1. Personalization […]
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Trade show marketing is great for capturing leads but is a considerable investment. Not only do you have to pay for your booth, but you also have to factor in travel and accommodation costs for your team. And if you’re not careful, you can easily waste hours talking to people who […]
I was recently ask how to execute successful ABM campaigns. Here’s my answer. First, know your Ideal Customer Profile (ICP) inside out. The better you know your ICP, the easier it is to find and reach them. Your ICP includes company size, location, industry, ne budget, and authority. When you […]
Meanwhile, the marketing team’s focus also changes over time. In a startup, they might be focused on generating attention, regardless of whether it’s positive or negative. But as the company expands, they need to start attracting more interested in what they’re selling. These teams must work together to generate and […]
Account-based social media marketing (ASMM) is a targeted social media marketing approach focusing on key accounts instead of mass-market audiences. ASMM can help you build relationships, generate leads, and close deals by identifying and engaging with key decision-makers at specific companies. ASMM starts with the account selection. The first step […]
You need a multi-channel approach to reach your target accounts that consider how they consume information. For example, you might use direct mail, email, social media, and reach decision-makers at your target companies. And within each channel, you can tailor your message and content to your specific needs and interests. […]
When done right, ABM can be a game-changer for your business, providing a more targeted and personalized approach that can lead to the benefits mentioned. But where do you start? How do you create an ABM strategy that will work for your business. Define Your Target Accounts Defining your target […]
Another great thing about having loads of high-quality content is it increases your odds of other sites linking to you. So it helps with your off-page SEO too. So you should be creating content that is keyword-focused and helps your potential customers. But you should also be creating great content […]
You should also segment your email subscriber list. Not every email will be helpful for every customer. Segmenting your list allows you to target your emails at the subscribers who will find that content the most helpful. This will help your open and click-through rates. But it will also help […]
Search ads are the ads you see appear within the search engine results pages. Most often they appear as text at the top of the page. There’s a small amount of copy and if you click through you’ll be directed to the advertizer’s site. Opportunity for visibility within the search […]
Another great thing about having loads of high-quality content is it increases your odds of other sites linking to you. So it helps with your off-page SEO too. So you should be creating content that is keyword-focused and helps your potential customers. But you should also be creating great […]
There are so many great tools to help with technical SEO. Google provides many of them completely free of charge. This includes Google Search Console and. You can use Search Console to find and fix crawl errors on your site. This ensures Google can actually crawl and index the parts […]
