There are so many great tools to help with technical SEO. Google provides many of them completely free of charge. This includes Google Search Console and.
You can use Search Console to find and fix crawl errors on your site. This ensures Google can actually crawl and index the parts of your site you want it to, so it can later serve them up in the search engine results pages.
Google also took a mobile-first approach to indexing way back in 2018, so you should be doing the same. The mobile version of your site should get just as much attention as the desktop version. This includes ensuring a good user experience with load times, usability, and functionality.
Off-Page SEO Best Practices
As we said above, a huge amount of off-page SEO revolves around links. But there’s good and bad link building. Google will penalize you for the latter.
Bad link building is part of what’s called black hat SEO. It refers to those who pay for links, which is against Google’s guidelines. Most often, those who pay for links will end up with low-quality, spammy links to their site.
By low quality, we mean from sites unrelated to your own product or service, as well as sites with a
To ensure you follow best practice link building, you should never pay for links. You can and should reach out to other authoritative, relevant sites with guest Chad B2B List blogging opportunities and great content (more on this shortly) to build organic links.
Other off-page SEO ranking factors include social media marketing, brand mentions,nd reviews.
We’ll look at social media marketing soon, but you should be monitoring brand mentions. You can do this by using Google alerts and setting it up to alert you whenever your brand is mentioned. These represent great opportunities to build natural links if the brand mention is unlinked.
You should also have a review-building strategy in place. This means asking customers for reviews through email, social media, in-person, and on your site. Often companies incentivize customers to leave reviews with discounts on future purchases.
On-Page SEO Best Practices
As we mentioned above, Google serves up a page of your website within the search engine results page whenever it matches that page to a user’s search query.
These queries are what are known as keywords for marketers. They’re what rule on-page SEO.
You should optimize your on-page SEO for keywords potential customers will be searching for. You can conduct keyword research by using free tools like Google Ads Keyword Planner or paid-for tools such as Ahrefs or Moz SEO tools.
For best practice, each page should have a primary target keyword. This is often the most obvious phrase, like a product or service name such as “business broadband”.
To target keywords on-page and optimize for search engines, you’ll want to add your primary keyword to your metadata, header tags where appropriate, and throughout your copy.
A word to the wise though, this should read well for users, not just Google. Keyword-stuffing won’t help you rank higher. Google’s algorithm is smart enough to figure out when it’s being done and will rank sites lower for low-quality content, written for search engines instead of humans.
You’ll also want to use high-quality images that are as small as possible in file size for load speeds. Your file names and alt tags should also be optimized with your keyword and readability in mind.
A huge part of on-page SEO is intrinsically linked to So we’ll move onto that next.
B2B Content Marketing
You might have heard the phrase, “content is king” thrown around by marketers before. It’s true. It’s an incredible inbound marketing tactic, that if you do it right will bring in leads passively for years to come with no extra effort on your part.
Content marketing links in with both on-page and off-page SEO. We’ll break down the two different types.
On-Page Content Marketing
As we said above, you’ll need to do keyword research as part of your on-page optimization. So what if you’ve found a great keyword that’s relevant to your company and Mobile Numbers service, but you don’t have a page for it?
You make a page for it, obviously.
But we don’t want to end up with hundreds of pages in our top navigation. So you build a blog to target these long-tail keywords that are relevant to your business.
Content marketing is vital for B2B marketing because of the interest and consideration stage. Both these stages are much longer in the B2B marketing funnel than in the B2C one.
Your company can use content marketing to establish itself as the authority on your service or product.