Another great thing about having loads of high-quality content is it increases your odds of other sites linking to you. So it helps with your off-page SEO too.
So you should be creating content that is keyword-focused and helps your potential customers. But you should also be creating great content that other websites want to link to.
This doesn’t have to be simple blogs or webpages, this could be:
Creating great content is an excellent white hat SEO link-building strategy that all B2B businesses should be following.
B2B Email Marketing
Back when social media started picking up steam, many marketers incorrectly claimed email marketing was dead. It couldn’t have been further from the truth. In fact, B2B Central African Republic B2B List marketing remains one of the most popular and effective digital marketing channels.
Compared to B2C, B2B emails have a with an average of 15.1% compared to 19.1% for B2C. But they enjoy a higher click-through rate at 3.2% compared to 2.1% for B2C, so they’re more effective at bringing in leads.
Ror B2B marketers. This can make them a powerful tool in converting leads into customers.
Unlike in B2C, where emails will mostly be to up-sell and entertain, B2B emails should be focused on informing and educating. They’re a great tool for the post-purchase stage to keep customers engaged and increase
To do this, you need to resonate with your audience. Your content marketing should work hand-in-hand with your email marketing. You should be providing information your users want and need, not just up-selling products.
B2B Email Marketing Best Practices
For best practice, you shouldn’t be spamming your subscribers. A good general rule of thumb is to send no more than five emails a month and no less than one.
You should use enticing subject lines to increase your open rate. Netflix is a great example of this with their two-line synopsis on every film. They entice you into wanting to watch the movie or, in this case, open the email.
Your emails shouldn’t be long or cluttered with different content either. Stick to one topic and one call-to-action per email. This will increase your click-through rate.
You should also segment your email subscriber list. Not every email will be helpful for every customer. Segmenting your list allows you to target your emails at the subscribers who will find that content the most helpful.
This will help your open and click-through rates. But it will also help decrease your unsubscribe rate.
You should also be following the relevant privacy laws for your country. For example, even though GDPR isn’t American legislation, American businesses whose subscribers may be affected by GDPR should be trying to follow these guidelines.
B2B Social Media Marketing
Social media might seem like a channel that is more suited to B2C businesses, but it’s not the case. In fact, say that social media affects their purchasing decisions.
Despite this statistic, many B2B marketers ignore the importance of social media. This is because it can deliver lackluster results compared to other channels.
The issue here is the expectation. For B2C businesses, social media marketing can deliver great quality leads and conversions.
However, for B2B businesses social media marketing is more focused on and authority. Much like content marketing, it’s there to show potential customers that you’re a good choice.
As well as this, it can give B2B businesses more personality in an otherwise serious or somber industry. It can make you human. For potential customers, this can be a big influence on whether they choose your product or service.
B2B Social Media Marketing Best Practices
Like email marketing, your social media marketing should go hand-in-hand with your content marketing. You should be providing helpful information to your target audience, not just selling.
You should also be using the right social media platforms. There are a whole host of different social media platforms available. The most popular include Facebook, Twitter LinkedIn, TikTok, and Snapchat.
Out of that list, which do you think your customers will be on?
Lots of this comes down to the demographics of users on different platforms. For example, TikTok users are most often aged between 16 to 24. So it’s unlikely you’ll find your target audience on that platform and you shouldn’t waste your resources and time on it.
For most B2B businesses, LinkedIn is Mobile Numbers the most valuable social media platform. So you should focus your efforts on the channels that will bring in the best results for your business.
If you feel like you’re just shouting into the void when conducting B2B social media marketing, and indeed SEO marketing, don’t worry. That’s where PPC marketing comes in.
B2B PPC Marketing
Last, but by no means least, is PPC marketing. PPC stands for pay-per-click. As such, it’s a paid form of digital marketing. There are many different PPC marketing platforms with the most popular for B2B being.