B2B Traditional Marketing

As you can see, with the exclusion of word-of-mouth marketing, most traditional marketing channels are outbound marketing channels.

By this we mean, the business marketing is reaching out to their target audience in the hopes leads will follow.

Of course, some traditional marketing channels are more invasive than others. Cold-calling and direct mail advertising, in particular, have fallen out of fashion in recent years.

For B2B marketers, outbound marketing tactics were often problematic. This is because their target audience often isn’t available on that channel.

Outbound marketing is on the decline generally. While larger brands obviously still advertise on TV, this is mostly a brand awareness and authority exercise. They can afford the huge expense of the channel, most brands can’t.

The high cost of traditional marketing isn’t its only downfall either. 70% of consumers want to consume content about products, not be sold a product through traditional tactics.

This is where digital marketing comes in.

B2B Digital Marketing Strategies

B2B digital marketing channels have a better mix of inbound and outbound marketing strategies.

Inbound digital marketing refers to Comoros B2B List any marketing strategy where your target audience comes to you, instead of you chasing them. For digital target audiences, this is much easier to achieve.

Inbound marketing, and indeed B2B digital marketing in general, is also more affordable than traditional marketing. Despite over the last decade, it remains a much more economical option than traditional marketing.

Digital marketing also has the benefit of the return on investment being more measurable. This makes it more appealing to marketers and businesses as the costs can be compared against the profit using analytics (such as Google Analytics). For traditional marketing, much of this was just guesswork.

The most popular B2B digital marketing channels include:

 

We’ll look at them all more in-depth, as well as the best practices to follow for each.

B2B SEO (Search Engine Optimization)

SEO, or is one of the most popular inbound digital marketing strategies.

marketing is the process of improving or optimizing, your website for search engines like Google, Bing, or Yahoo. Google holds the by a long shot, so we’ll focus on them for the ease of this article.

The way search engines work is by crawling your site. Google sends a crawler bot to your site and this bot looks at many different aspects of your site and indexes this information.

Then the next time someone searches for a query, or keyword, on the search engine, Google uses an algorithm to go through all the sites within its index to find the best ones to return as a result for that specific search.

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Different Types of SEO

 

Technical SEO refers to the nuts and bolts of your website. It’s all the bits you can’t see happening like meta tags, site maps, HTTPS, and more. All these things signal to Google what the overall health of your website is.

On-page SEO, as the name suggests, refers to everything you can see on a page. This includes images, copy, header tags, and more. Google ‘reads’ all this to figure out what a page is about.

Off-page SEO is everything that happens Mobile Numbers away from your website that affects how Google views it. The biggest factor of off-page SEO is links. This refers to when other sites link to your own.

These links, when they come from authoritative sources, signal to Google that other sites think you’re trustworthy. A site with lots of quality links is more likely to be ranked higher than a site without.

B2B SEO Best Practices

As you can see from the different types of SEO above, there are a few different things to consider when it comes to B2B SEO best practices. Many of them are similar to B2C best practices.

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