Do you want to increase your online reach to help grow your business? Consider how an excellent digital content strategy can help. A digital content strategy includes a look at the audience and offers for a business. It also consists of the right content types and platforms to use to…
Category: Email List
Know Your Target Audience
Brand messaging is vital for any entrepreneur looking to succeed. Without a good brand messaging framework, it will take longer for your company to reach its goals. Brand messaging strategy is the thing that covers how a company positions itself. It can include many elements that work together to help…
What Is a Brand Message
Slogan Not every brand has a slogan, but it can be a vital part of your brand messaging. If you think about popular brands like McDonald’s or Nike, the slogans immiately come to mind: “I’m lovin’ it” and “Just do it.” Try to create a slogan that attracts your target…
Benefits of Conversational Advertising
Automat conversations – Automat chatbots can send conversational display ads to website visitors through a messaging tool like Facebook messenger, a chat plugin on the website, or a mobile app using natural language processing and artificial intelligence to create personaliz customer interactions. Together, or separate, these marketing tools enable customers…