How to Set Up an Account-Based Marketing Strategy

Another great thing about having loads of high-quality content is it increases your odds of other sites linking to you. So it helps with your off-page SEO too.

So you should be creating content that is keyword-focused and helps your potential customers. But you should also be creating great content that other websites want to link to.

This doesn’t have to be simple blogs or webpages, this could be

Creating great content is an excellent white hat SEO link-building strategy that all B2B businesses should be following.

B2B Email Marketing

Back when social media started picking up Cameroon B2B List steam, many marketers incorrectly claimed email marketing was dead. It couldn’t have been further from the truth. In fact, B2B marketing remains one of the most popular and effective digital marketing channels.

Compared to B2C, B2B emails have a with an average of 15.1% compared to 19.1% for B2C. But they enjoy a higher click-through rate at 3.2% compared to 2.1% for B2C, so they’re more effective at bringing in leads.

Emails offer great engagement and subscriptions for B2B marketers. This can make them a powerful tool in converting leads into customers.

Unlike in B2C, where emails will mostly be to up-sell and entertain, B2B emails should be focused on informing and educating. They’re a great tool for the post-purchase stage to keep customers engaged and increase

To do this, you need to resonate with your audience. Your content marketing should work hand-in-hand with your email marketing. You should be providing information your users want and need, not just up-selling products.

Email List

B2B Email Marketing Best Practices

For best practice, you shouldn’t be spamming your subscribers. A good general rule of thumb is to send no more than five emails a month and no less than one.

You should use enticing subject lines to increase your open rate. Netflix is a great example of this with their two-line synopsis on every film. They entice you into Mobile Numbers wanting to watch the movie or, in this case, open the email.

Your emails shouldn’t be long or cluttered with different content either. Stick to one topic and one call-to-action per email. This will increase your click-through rate.

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