Online Trends, In 2014, the number of tourists who. Before or during their trips. Make a reservation or query from their mobile phones will significantly increase. One of the biggest trends that will continue to dominate online conversion this year is mobile reservations. Hotels that do not offer the possibility of booking through Smartphones will be missing out on an increasing number of potential guests. Reasons why our hotel and its website must undoubtedly be well prepared for these devices. 2. Social media marketing In the last year. We have found countless studies that show us that many of our potential clients make their decisions influenced by the comments made on social networks by previous guests of our hotel or that they directly ask for information.
Mobile technology
“I don’t want to forget to mention the great importance that images that top people data are displayed on social networks such as Pinterest or Instagram Online Trends acquire. Even more so if they can be geolocated” Hotels that already have a social media strategy. Especially if it is managed by a professional. Will have a notable advantage over their competitors throughout 2014 when it comes to boosting their online reputation. Promoting the establishment on the Internet or building loyalty. to their current clients. A personal bet for this year is that of Google and its social layer. Although I’m not the only one who believes this. I personally think that hotels should pay special attention to Google’s social platform. 3. Semantic search In 2014. The trend in Google algorithms will continue to be influenced.
Social media marketing
In 2014, the trend in Google algorithms will continue to be influenced by semantic Mobile Numbers search. These algorithms attempt to humanize and improve search accuracy by understanding searcher intent and the contextual meaning of content. It is for this reason that a hotel blog will be an extremely necessary strategy for the positioning of the website of any establishment. 4. Online hotel marketing A tourist visits several websites and informs himself on the Internet about the rates and main features of a hotel before making a final decision or booking. It is for these reasons that trends tell us that a good SEO strategy and an attractive presence on social networks. Supported by a strong website adapted to any device. Will provide a great opportunity for our hotel.