Hotel’s presence, But, if a hotel really wants to get the most out of this social network, it must understand that it is not exactly the same as other social platforms. Linkedin is a social network mainly designed for professionals, that is, it has an audience that is somewhat different from the others or, at the very least, that those same users interact on it in a special way, let’s say a more formal one. “As happens in all social networks, on Linkedin being there is not going to benefit us too much and may even be of little advantage to the image and reputation of our hotel” You must keep in mind that not all hotels can find the ideal place on Linkedin to interact with their target audience. But if your establishment is one of those who want and can afford to dedicate.
Start by creating a business page for your hotel
Design your hotel company’s page following Linkedin Hotel’s presence, specifications and don’t job function email list forget to include the logo and all relevant information about your establishment. You can add some widgets with featured articles from your blog or informative videos to reaffirm your brand philosophy, while making it better known. 2. Post or share relevant content As with all social networks, you will have to publish and/or share quality content to start attracting followers and gaining notoriety. Develop a content strategy that is not primarily based on self-promotion and ensure that the material you share is professionally attractive to your hotel’s target audience. Linkedin is a very interesting tool to publicize a business and its products and/or services.
Post or share relevant content
Participating in Linkedin groups is an easy way to demonstrate the benefits of a company job function email list and meet a greater number of users or potential clients. You can also consider creating, according to your possibilities, your own group in which to form an online community that is relevant to your sector. So, interacting by asking and answering questions in Linkedin groups will be very advantageous for the image and reputation of your hotel. Tourism and hospitality groups will surely be your main option. But never stop analyzing and investigating where your potential clients or target audience are, because these groups must also be part of your hotel’s strategy (I recommend not overdoing it with the number of groups chosen). 5. Poll or surveys in the groups.