Implementing employee advocacy. How to manage internal ambassadors davide rossi – 30 august 2022 employee advocacy we know that employee advocacy is a very useful tool for promoting the company. The basis is to implement programs that are both strategic and pragmatic at the same time in order to make employees a sort of ambassadors of the brand’s values towards the outside world. As. Through physical word of mouth. But also using personal social profiles. You might be intereste in. “Employee advocacy. Enhancing the company through the role playe by employees and collaborators” the essence of employee advocacy employee advocacy at a tactical level.
Employee advocacy involves the planning of specific actions
Aime in particular at employee engagement. The premise is to be able to best convey the company’s values and instill all possible attention in applying special data them consistently. Without forgetting care for the well-being of employees and respect for their rights. Only then can we move on to their actual involvement. Evaluating each individual case for its specificities (presence or otherwise on social meia and degree of influence on third parties). A planning that necessarily involves multiple company sectors. In particular human resources. Marketing and internal communication. The first step of employee advocacy is. Therefore. To identify brand ambassadors. This is not a massive action. But a targete one. Testing a few selecte employees with the most suitable characteristics to export the company’s voice and image externally. Testing the results and correcting possible errors.
In any case Employee advocacy actions
Must always be characterize by absolute freeom of action. Both in the initial and development phases. No employee should feel force to be a promoter of the company. Download our guide Mobile Numbers now to find out which are the most effective trends for growing your business on social meia! Evaluation of employee advocacy messages and transmission channels there is no single way to manage employee advocacy actions. In particular what. When and where. Coordination of these activities. However. Is fundamental. They range from traditional systems. On a purely manual basis. Such as emails or publications of specific news on the intranet. Ways through which the company provides all employees or only those chosen as ambassadors with information suitable to be conveye to the public external.
