Tiktok advertising audience profile but if your target audience is older than that. You’ll find gen x and boomers on tiktok. Too. of tiktok’s advertising audience is aged 35 and up. Including in the category. In the u.s.. Tiktok ads have a potential reach of. Brazil is the next biggest ad reach market 76 mill+. Followed by indonesia and russia . Tiktok ad reach ranking people love to spend money on tiktok. In 2022. Tiktok was the top app for consumer spending more than youtube. Data.ai app ranking consumer spend was also the platform with the highest ad-spend growth. Climbing 29% quarter over quarter in 2022 the top spenders? Amazon. Google and disney..
Making a Purchase
Us top advertisers on tiktok of users were inspired to take action after watching a tiktok video. Whether that was visiting an advertiser’s site. Participating in a challenge. Or making a purchase. No wonder that in 2022. Tiktok was valued at billion usd. Tiktok creator khabane lame is the most followed creator on tiktok.
With 152 million subscribers as of b2b leads november. Charlie d’amelio is. With million. of tiktok users say “lifting their spirits” is key in motivating them to make a purchase. Millennial tiktok users love brands: they are 2.3x more likely to create a post and tag a brand than other platforms. Teaming up with creators pays off: ads with creators on tiktok drove a 26% increase in brand favorability among users.
Particularly Effective of TikTok
Ads with creators on tiktok drive increase in brand favourability among social and video platform users of tiktok users say they rely on online reviews and creator recommendations to decide what to buy online. The hashtag tiktok made me buy it has. Billion lifetime views. 2 in 3 shoppers say they get inspired to buy something on tiktok even when they’re not actively shopping.
Tiktok live is particularly effective Mobile Numbers of tiktok users have bought something after watching a live. Tiktok live users use app to connect with brands there you have it: the cold. Hard numbers behind the hottest app in town. Now that you’re armed with these powerful tiktok statistics. You’re probably itching to get started with your tiktok business strategy.