Add internal links to your holiday pages Internal links are links from one page on your website to another. They aid the flow of PageRank around your site, which is important because PageRank is a Google ranking factor. That means if you can add internal links from relevant pages on your website to your important holiday pages, you can actually boost their rankings on Google. Here’s how to do it. First, make a list of all your important holiday pages. 6 Holiday SEO Next, sign up for our free Ahrefs Webmaster Tools (AWT) and run a crawl on your site.
When the crawl is
Go to the Link opportunities report in Ahrefs’ Site Audit. This report will show you relevant link opportunities on your site. To find relevant and contextual internal link executive email list opportunities, set the filter to Target page and search for your holiday pages. Look at the suggested opportunities and add internal links where relevant. We recommend doing it at least one to two months in advance so Google and other search engine crawlers have time to crawl those pages and discover the new links. Note that keywords relevant to a holiday don’t necessarily have to include the actual name of the holiday. It can be related to the person whom people are buying for. For example, Mother’s Day and Father’s Day.
So we 6 Holiday SEO
The above steps. But this time, in the Include box, we’ll search for “for dad” and “for mom.” If we do this for the keyword “golf,” here’s what we see: Within a single year, holidays Mobile Numbers are seasonal. But look at it from a long-term perspective, and holidays are actually evergreen. For the foreseeable future, holidays like Valentine’s Day, Black Friday, and Christmas are always going to be big shopping seasons. That means from an SEO perspective, search intent isn’t likely to change much. So rather than creating new pages every year (and deleting old ones), it’ll be much better to create an evergreen page that you’ll update one or two months before the holiday.