Two trucks star in a full throttle love story in this epic Volvo spot

Almost a decade has passed since Jean-Claude Van Damme starred in the now legendary “Epic Split” spot for Volvo Trucks and it went viral and also won a plethora of awards at international advertising festivals. Since then, both Volvo Trucks and its agency Forsman & Bodenfors have tried to emulate that immeasurable success through the “Live Stunts” campaign. But none of their work has lived up to the overwhelming magic hidden in the bowels of “Epic Split”. ». However, neither Volvo Trucks nor Forsman & Bodenfors have given up their efforts to reissue the viral phenomenon born in the heat of “Epic Split. Now they are giving us another fun advertisement in which two trucks fall head over heels in love.

The hardest part of filming was directing the actors

However, in the new Volvo FH with I-Save, fun industry email list and efficiency go hand in hand. And that’s why in the Swedish brand’s latest spot, one truck is a testament to fun and the other. Its better half, is a testament to efficiency. Both vehicles live an absolutely epic love story with the highway as the setting for their romance. In a beautifully synchronized routine. The two trucks caress each other’s bumpers. Fly in the air and even take off with torrid scenes that could well be assigned to the pornographic genre. The sensual film Dirty Dancing seems to be the mirror in which the endearing protagonists of the spot look at themselves.

The only way we could make this happen was with Volvo drivers

The only way we could make this Mobile Numbers happen was with Volvo drivers Johan Brorsson and Mikael Rosell. Small army of special effects artists. Much of what happens in the spot was filmed directly with the camera. But some things were added later in post-production,” explains Karolina Groop. Creative at Forsman & Bodenfors. «And as in love between humans. There is a blurred line between reality and fantasy. What is real and what is not. Directed by Daniel Warwick. The spot was filmed in Croatia and its production was undertaken by professionals. Both behind the wheel and in front of the computer.

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