Simplify campaign What does progressive profiling mean? Progressive profiling is a useful technique for collecting data in phases following the conversion into leads. Starting from the assumption that the objective of lead generation is to obtain new valid business contacts, only some basic data can be requeste in the first form. In fact, by increasing the number of fields in the form, the number of compilations would drastically decrease. Some marketing platforms allow the creation of smart forms that recognize the contact and only ask for information that is still unknown. In parallel, with the smart content function the browsing experience is personalize by showing users only new content compare to those already downloade.
Identify bottlenecks in your funnel
By doing so, a very detaile profile of the interlocutor is create, offering the salesperson valuable information wedding photo editing service for setting up his sales techniques. This is the most effective method to qualify leads and ensure that all marketing activities give useful results to salespeople to close more contracts and to the company in general to increase turnover . Taking a practical example of progressive profiling, an anonymous visitor to the site will be able to access the premium content designe for the preliminary stages of the purchasing process by filling out a rather simple form, like this one: first name e-mail agency.
Better understand your audience
When he returns to the site to download another piece of content, the marketing automation platform will recognize the lead and show him a different form that asks: role size of the company In the case of a third download, you can move on to the most sensitive information that qualifies the lead for the transition to sales: budget decision-making power Some tips for aligning sales and marketing In order for the automatic processes of qualification of Mobile Numbers commercial contacts, lead management and lead scoring to be effective, the essential questions to be aske in the forms must be discusse previously between the Sales and Marketing departments.