Based on ID and behavior? the most common You can application scenario is consumer operations within the corresponding touchpoint ecosystem? among which WeChat private domain operations are the most common.

For example? in a mini program? as long as the user enters your mini program? you can get the user’s openID.  and the various behaviors of the users behind them to segment the population. Then you can run WeChat Moments ads based on the segmented population. Similarly? based on these OpenIDs? you can also do circle selection on other ads in the Tencent advertising ecosystem.

Yes? although there is no age You can

Gender and other personal portraits? there is behavioral whatsapp scheduler: how to schedule whatsapp messages? data of these users. In addition? this data can still be uploaded to the corresponding CDP (such as Tencent Advertising Ruyi) to create crowd portraits.

In addition? these data are also valuable in targeted automated collections along with automated content delivery and recommendation. For example? on the APP side? these data can be used to display different content to different people.

The example of non-members in

Your question is order data. So? I guess you would like to they awb directory are see e-commerce related scenarios. On the e-commerce side? if there is an order? then I think the phone number is obtained. Although not a member? the phone number + order information? as key data for marketing? is still very valuable. For example? for look-alike delivery? this data is particularly needed; for many current performance-based delivery? especially bidding delivery? this data is also of great value in improving delivery ROI.

In addition? as long as there is order data? the phone number can be uploaded to the media DMP to make a crowd portrait for you (individual portrait is not possible now). In this way? you can actually see the general situation such as gender? age? interests? etc.