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How to understand Tencent Ruyi? Is it worth using?
Question:

Does Mr. Song from Tencent know about Ruyi? Is it Tencent’s DMP? Is it worth using?
Answer:
Ruyi as the DMP of Tencent Advertising. In fact? Tencent does not call its product “Tencent Ruyi” but “Tencent Advertising Ruyi”.

It is a data platform establishe by Tencent Advertising for advertisers.

Since it is a DMP You can

The functional scenarios it performs are actually morocco caught in global turmoil not fundamentally different from those of the DMPs of most advertising platforms. Its main functions are still target audience selection? audience insights? bidding strategies and report data viewing.

But it has some improvements? which are not only an upgrade of Tencent intelligence in collaboration with terrapay a Advertising’s own DMP in the past? but also different from other DMPs? such as Star Map of Bytedance and Alibaba’s Data Bank.

The main points worth noting are

Further connect the data of multiple touchpoints of Tencent. We ao lists know that the underlying data is not well connected? and this problem has been criticized by Tencent Advertising for a long time. There are several consequences of poor data connection. One consequence is that it is not good enough when doing population segmentation; another consequence is that the delivery algorithm is not good enough; the more serious consequence is that if you want to use a big model for advertising delivery? the data cannot keep up and the big model cannot run. Now Tencent Advertising Ruyi claims that all these underlying data have been connected. In fact? it was not Ruyi that connected them? but Ruyi was built on the basis of these connected data. In addition? based on these connected data? Tencent’s big model called Hunyuan can work better. One of the main uses of Hunyuan is to support the delivery system of Tencent Advertising.