Influencer Marketing is a set of activities that involve the participation of a testimonial, a blogger, a digital creator or a social critic, who can test, validate and then communicate to their followers the benefits of a brand, product or service . Some experts define it as obsolete or consider it the “Cinderella” of marketing activities.
However, finding the right resources, contacting and selecting, providing information and reviewing the results, and finally monitoring the results obtained, make it a lever for raising awareness and conversion with considerable potential. Between the “creative economy” and being careful not to stray into hidden advertising, here is a guide to understanding how to do Influencer Marketing today.
What is influencer marketing: a definition
The definition of Influencer Marketing is not easy to telegram data contain in a single sentence. Simply put, it is a type of strategy that uses sponsorships and mentions from influencers – people who have a large number of followers on social media and are seen as experts in their particular niche.
Until a few years ago, blogs and sites owned by the influencers themselves were the preferred channel for a large part of this discipline.
What is influencer marketing?
Creativity is at the center, but also the ability encourage and share customer testimonials to make “short” (not to say “very short”) videos that are perfect in rhythm, location and narrative structure, taking advantage of trends and generating empathy with your community.
Detractors may think it’s a simple job, or not a job at all, but the truth is that, despite temporary phenomena and meteorites, digital creative professionals do a full-time job that mixes writing, photography, video creation and public relations.
The Creator Economy is also redefining aspects of culture fax lead and society, from the future of work to how companies advertise, promoting social causes and important issues such as the environment, inclusion and mental health.
How influencer marketing works
Influencer marketing works thanks to the high level of trust that influencers have built up on social media from their followers.
Coming back to the question of areas and channels, it is good to understand that each sector has its own audience and the most suitable social networks. In other words, each one will also have the most followed and effective influencers, active precisely on those specific platforms.
To give a concrete example, Instagram – one of the favourite platforms for influencer marketing in general – is very versatile but certainly has a large following on topics such as fashion, travel, food in all its forms with recipes and reviews, fitness and wellbeing or beauty. It also includes issues related to psychology and motivation, digital marketing and innovation.
