Data collection is a job that can only be done with the support of specialized tools .

From the simplest and most traditional to the most advanced and indispensable resources, each of them has an important role according to the company’s strategy and objectives.

Learn the main tools and how they work.

Forms

Forms are mechanisms that can be whatsapp number list used to conduct customer satisfaction surveys.

In a simple way, it is possible to develop a form with questions that can be counted as a percentage, always giving the participant response options.

From this, it is easier to understand the percentage of responses for each alternative.

The primary use of these forms is to understand more specific consumer perceptions . They are commonly used for:

• evaluate an experience on a website (especially e-commerce);
• evaluate satisfaction with a product or service (post-purchase);
• Measure consumer satisfaction with the company’s offerings;
• understand public expectations regarding products and services.

Google Analytics

Google Analytics is today the main rachel jacques brand designer data tracking tool used worldwide. It is a tool capable of connecting with marketing automation software , e-commerces, websites, social media pages, among other resources.

From this, Analytics creates dashboards that provide the user with the most important metrics for their strategies.

Free of charge, Analytics can be configured to whatever your Marketing team wants.

It is therefore possible to create a dashboard that primarily displays the information that matters most. Data collection is simple, as the platform makes all the metrics available already calculated.

Analytical work is then carried out, which will provide strategic insights.

upMiner

upMiner is a most advanced data italy numbers mining software that effectively captures strategic information from various data sources on the web.

It is more focused on Big Data , since it can process a large amount of information, bringing it closer in an unstructured way and allowing you to create graphs and reports for later analysis.

Searching with UpMiner is done with keywords, which can be of the most varied, always with the proposal of creating parameters for decision making.

The tool has more than 1,900 sources, which will be the basis for these searches depending on the user’s strategy.

Ion

In addition to the most common data collection tools, we decided to present a less conventional, but equally effective, proposal.

Ion is a complete tool for marketing teams, focused on enabling the production of interactive materials, such as ebooks, infographics, hotsites, calculators and other tools that allow some form of user interactivity.

Through Ion, it is possible to collect interaction information with this content, so that your team has complete control over this data.

By knowing how to create relevant content related to your service or product, you will have valuable information about what interests your audience the most, what they see as most valuable and what their main concerns are, information that is increasingly necessary for campaigns to be effective.

What are the benefits of good data collection?

Data collection based on good planning and clear objectives can provide truly significant results for a company.

These benefits can range from cost savings to improved marketing strategies. Among the main gains, we can highlight:

• greatly improve the customer experience;
• optimize marketing strategies at any time;
• know more about your consumer and have better defined personas;
• transform data into strategic information that generates sales.

Data collection cannot be overlooked at a time when digital transformation is a reality worldwide.

Today, marketing is data-driven, so it’s impossible to survive in competitive markets without fully understanding your audience and expectations.

As we have presented, a great way to obtain valuable data from your audience is to have interactive content, offering valuable materials to get to know them better. Learn more about this strategy and find out how it is done !