You have no doubt heard the term digital transformation many times and you could even be responsible for accelerating it across your business. It’s a way for companies to embe digital into their processes and culture along with establishing a digital culture. However. When a business is going through a transformation it can encounter roadblocks that result in a disconnect between departments. But when it comes to your sales and marketing teams. They nee to be on the same page to drive awareness. Leads. And revenue. So how can you ensure your marketing and sales are aligne throughout your digital transformation journey? The new role of marketing in digital transformation while the responsibility of digital transformation may have once been the preserve of ceos or coos.
The leadership of many components of digital projects now lies with cmos and the marketing department. According to our research. ‘the marketing evolution- leadership. Transformation. Skills. Challenges & the future’. 71 percent of senior marketers and 61 percent of mid-level marketers are responsible for digital transformation in their organizations. industry new data are reaping the rewards of embracing a digital future. Here are some of the key trends that are driving positive change within the sector. The rise of ‘on-demand’ healthcare or telehealth telehealth is the most attractive healthcare it investment segment for healthcare providers in the next 12 to 24 months. In the digital age.
They are mainly responsible for customer experience
They are mainly responsible for customer experience. Data insights. And delivering an roi on marketing activities. These key areas help to drive brand awareness and enhance the customer journey across multiple touchpoints to attract prospects and deliver high-quality leads for the sales team. “digital transformation allows for a deeper understanding of the customer to identify specific customers and audience segments. Understand behavior and anticipate actions.” said chris Mobile Numbers parkin. Senior director at adobe. “this. In turn. Allows us to use data to generate actionable insights and improve customer outcomes.” why is marketing and sales alignment critical?