Since September 2024, views of videos that the VKontakte recommendation system offers to users have doubled, and in the “other recommended videos” block, by 80%. Views of Recommended Videos Have Doubled .
This is due to the fact that the new recommendation system analyzes the genre, dynamics, quality of the video and the audience reaction (views, likes, comments and viewing time) and offers videos that the user will definitely like.
An important part of the update is the Discovery mechanism: it takes viewers out of the “recommendation bubble” by offering new authors and unexpected topics, making the feed more diverse, combining familiar and new content.
In addition, VK Video has introduced a content night clubs and bars email list search system based on artificial intelligence, which has made the process even more convenient and efficient.
So if you’re not already using video marketing to attract new audiences and engage with your existing ones, now is the time to change that.
Study the pain points and interests of your target audience, prepare relevant content and collect coverage!
Different content for different ages
A study by VK Video confirmed that people set an ideal budget for google ads of different ages choose different content.
Zoomers (18–24 years old) are the most active consumers of content. They are interested in music (35%), memes (34%), shows with bloggers (25%), movies and TV series (20%).
Millennials (25–34 years old) are partial to humor (40%), shows with bloggers (25%), news (21%), and life hacks (19%).
Those aged 35 to 44 watch the news more (38%), 26% of respondents are interested in humor, travel and movies with TV series received 23% of votes each, and 22% of study participants watch interviews and podcasts.
The older generation (45+) like to watch spam data movies and TV series the most (39%), with humor in second place (33%), followed by sports videos – 30%, news – 25%, and content about food and cooking – 23%.
If you couldn’t decide what content to use to hook your audience, here’s a good tip.
Buyers read reviews because they don’t trust brands
A study by Ashmanov and Partners showed that the main reasons for turning to reviews were the fear of making a mistake when choosing (56%), interest in the opinions of other buyers (54%) and lack of information about the product (46%).
Source
Thus, 3% of respondents reported an absolute lack of trust in reviews, 29% of respondents saw their level of trust increase, and among those who began to read reviews more often, this figure reached 40%.
The main conclusion of the study: the less information there is about a product and the weaker the brand, the more important reviews become.
How can you increase your chances of getting a positive review?
Three factors will help: high satisfaction with the product or service (72%), the desire to share a positive experience (63%), and the ease of writing a review (49%). Discounts or bonuses stimulate only 30% of respondents, and a simple request from the company – only 18%.
I recommend taking this into account when working with ORM and studying the research to make sure you are on the right track.
Customers have become less likely to complain. Why?
A new study from Qualtrics has revealed a disturbing trend: More and more customers are choosing not to report negative experiences with brands.
This does not mean that they are satisfied with everything. They just choose other ways to express their dissatisfaction.
The share of customers who directly report a negative experience to a brand has decreased by 7.7% compared to 2021, to just 33%.
The proportion of those who did not tell anyone at all about their dissatisfaction increased by 6.3%, reaching 24%.
These findings highlight the need to actively work to improve customer communications and service quality so that you can maintain customer loyalty and prevent them from leaving without a trace.
