Before you can start optimizing your sales funnel, you have to have a strategy to acquire new customers. Today, you have more than a few options. While paid advertising, social media platforms, and content are essential, don’t forget about things like direct mail and using market research to improve your conversion funnel. Setting the right priorities will help you spend your marketing dollars wisely.During market research and the planning process for customer acquisition, you should answer the following questions:
Optimize Content for Organic Search
Ensuring your website is easily found online is an essential part of any successful customer acquisition strategy. To do this, make sure you refresh Mali B2B List your old content (updated info and new links) and republish it. Doing this can help impact its ranking and increase web traffic. When you offer quality and valuable content and post it regularly, you will convert visitors more successfully and find that retaining customers is easier.
Figure out what content you have published is getting the most clicks and why this is the case. For example, are there location-, feature-, or industry-specific queries that lead people to your website or page? Organic traffic has great benefits that you’ll do well if you take advantage of.
Prioritize Social Engagement and Advertising
Part of effective customer acquisition strategies is social advertising. This provides a relatively low cost but unparalleled opportunity. Utilizing this can help you engage prospects, build a community around your brand, and increase brand awareness.
Social media users are typically receptive to campaigns and ads. Also, as a marketer, you can target your audience and track performance with even the smallest details.
Utilize Multiple Channels
Posting ads on several channels can benefit your customer acquisition strategy in many ways. For example, it ensures that a single, underperforming channel or ad does not negatively impact your entire customer acquisition strategy. It also provides better results for most campaigns.
Put Money into Your Creative Assets
Customer acquisition strategies will only be as effective as the creative assets you use. This is true even if it is planned carefully. It’s worth noting that videos and images aren’t enough, on their own, to break through the clutter. They will also Mobile Numbers drain your resources – quickly. This is especially true for images that don’t reflect well on your brand.
In the last few years, investing in high-quality creative has become more important than ever if you want to encourage new customer acquisition.
Use Video When Possible
Over 80% of businesses use video marketing efforts to attract, inform, and entertain prospects and customers. You can use videos to help tell customer and brand stories. They also help educate viewers by showing what you offer in action and demonstrating how they are used.
The right videos can create an emotional response and are more likely to go viral. Make sure videos are a central element of your customer acquisition strategy.