The fact that placing products on one marketplace limits audience reach is also confirmed by a study by the IKS agency (by Okkam) . Three factors influencing buyer’s choice on the marketplace.
It determined that the profiles of marketplace local marketing email list users not only differ from the main target audience, but also vary depending on the platforms themselves! Three factors influencing buyer’s choice on the marketplace.
Of course, buyers compare items on several marketplaces and then make a choice.
Source
And this choice is influenced by three main factors:
- availability of the required product;
- good value for money;
- complete and up-to-date information about the product.
The main reasons for refusing to purchase were:
- shortage of necessary goods;
- the price is higher than in other stores;
- inconvenient location of the pick-up point;
- poor quality of goods;
- many inaccuracies in the description;
- long delivery;
- inconvenient application.
The significance of the defects varies how to increase google ads conversion depending on the product category:
Let me remind you: for successful sales, it is important to research the marketplace audience before entering, and also try to work on several platforms to increase coverage.
As in this case , when the Completo team launched sales of a new furniture brand on Ozon and Yandex Market.
Trends Changing the World and Marketing
Devaluation of labor, declining trust in digital technologies and 3 more trends that will change the world by 2025
The Accenture Life Trends 2025 study painted fresh list an interesting picture of the future .
It identified 5 trends that will radically change the world by 2025:
- Decreasing user trust in digital technologies and online content due to the rise of fraud. Therefore, brands should strengthen the connection with the audience in all relevant ways so that it is strong and transparent;
- Young people aged 18 to 24 say social media affects their sense of self. This means businesses need to find a balance in communications to avoid negative impact;
- Consumers increasingly value speed: three out of four respondents want brands to respond quickly to their changing preferences. Companies need to “stay on the wave” of change and adapt their strategies to it;
- the dignity of labor is devalued due to business pressure and technological breakthroughs. 44% of respondents believe that generative AI tools increase work efficiency. Managers should monitor employee motivation and the “weather” in the team more than ever;
- pursuit of meaning and authenticity. People increasingly prioritize real life experiences over digital ones. And this, too, needs to be taken into account in your promotion.
I recommend interacting with your audience with all of the above in mind. And if you use AI, work out the scenarios well to ensure the user experience is top notch.
