Assuming you already have a website, you need to add a blog to it. Don’t count this out or overlook this. If your competition doesn’t have a blog on their site, you have the chance to seize the top spot in a matter of time.
The reason for this is that people often search for information on Google rather than a product or service. A blog is your chance to both offer that information and then prompt them for a sale. For example, if you sell makeup, you could have articles like:
Why is my makeup clumping so much?
You don’t have to stop there. There are so many more topics you could write about, and then you can prompt the reader to check out your inventory at the end of the article. People will be searching for this information anyway, so why not take the opportunity to introduce them to your brand?
A blog also offers the advantage of additional chances for growth on Google. Not only will optimizing each article for Google help you, but it will Niue B2B List also increase your odds of success the more you publish. If your website has 5 or 6 pages on it, that’s only 5 or 6 chances to rank highly on Google, and that’s only for very specific searches.
However, you could have a thousand chances to rank highly on Google once you have a thousand blog articles.
This is the best friend of every growth
Marketing manager when it comes to customer retention. If you leave a prompt when customers sign up for your website or order something from you, you’ll have the opportunity to reach out directly to your previous customers and remind them of how great your product or service is.
You can ask them for feedback to improve your business’s experience for future customers, put out promotions, ask for referrals, and even prompt them to buy something new.
If your business sells contact lenses, people typically order a 3-to-6-month supply, so send a follow-up around that time for them to reorder from you. They may not remember which company they ordered from, so reminding them could mean guaranteed, long-term business with these customers.
If you’re running promotions, they can also forward them directly to their friends, family, and coworkers. This increases your chances of each email making a conversion.
Literally on social medi
making this a great ally for finding your target audience. No matter the age range, location, income level, or any other factor you want to target, they will be found on one platform or another.
You have the world at your feet here, and the platform doesn’t matter too much. If you’re looking for a younger demographic in the Gen Z/Millennial range, Instagram and TikTok are good places to start. Older millennials, Gen X, and even Boomers will be easier to target on Facebook.
While Facebook still has the largest audience, TikTok is the fastest-growing platform and has sustained that spot for over a year now. Depending on the nature of your company, diversifying your platforms is likely a good idea.
If your business is a video editing company, then YouTube or TikTok looks like the best option on paper. However, there’s a place for this onFacebook, Twitter, and virtually every other platform where you can easily show off your company’s services.
Here’s what you must do to make the most of social media.
Optimize Your Profile
First of all, start a business account on whatever platform you choose. From there, you want to add a profile picture. Make this something legible and easy to recognize. Your company logo is great for building a visual brand identity and making it easier to recognize the company.
Then you want your name to be the company title and maybe the briefest possible description if your company name isn’t related to the services. So if your company is called a unique word or a personal name that nobody will recognize immediately, follow it up with “pet supplies” or “flower store” in the title.
Next, you want a bio. You want this to be short, sweet, and to the point. Nothing else. No filler, no fluff. A brief description of your company followed by a link to your website or contact information, depending on the nature of your business. “Local seafood restaurant in Portland, Maine. Check out our menu here,” with a link to your website immediately after. That’s good enough.
Interact with the Public
Post content that’s relatable to the public and relevant to your business. People don’t want to see commercials while scrolling Mobile Numbers through their social media feeds. Try to post entertaining content without it seeming like a TV ad. If you don’t understand how to do that, pay attention to viral content on the platform and see what people like and how you can incorporate it.
Don’t underestimate the value of humor. People love “fail videos,” so it doesn’t matter if you sell tools, sleds, or fruit; post funny fail content and caption it with something clever related to your business. A funny video of someone falling off a ladder, followed by “Only fools use generic ladders,” would be a funny caption if your profile title was “Billy’s Ladder Store.”
There’s no magic formula for a viral post. Do your best, be consistent, and something will eventually stick. Be sure to use plenty of hashtags, and watch what’s trending.