I believe that the reason why UNIQLO can achieve sustained This model growth is not due to its external marketing and operational capabilities? but to its three major internal strengths:
First? the SPA supply chain management model for product production
Second? powerful digital management of channel stores
The third is the long-term operation of de-campaigning on the marketing side.
Uniqlo began to reform and This model
Implement the SPA model in 2000. The SPA benefits of international sms model refers to a model that integrates the planning? manufacturing and sales of products. In layman’s terms? it is a highly centralized self-production and self-sales model.
Generally speaking? the production of clothing brands as china and its neighboring countries drive industrial development in asia involves fabrics? design? manufacturing? transportation? and sales. Most companies choose to master some of these links? which will reduce the pressure from both the reserve funds and management perspectives.
However? in Uniqlo’s SPA model
They reach exclusive and in-depth cooperation with suppliers from the fabric side? design their own products or invest in factories to produce them? and sell them to consumers through direct stores. The benefit of this model to Uniqlo is that they have control over they awb directory are the source of the goods and can design and develop clothing based on core fabrics. From the earliest polar fleece series to the current HEATTECH self-heating series? AIRism breathable series? etc.? all are changes in design centered on fabric craftsmanship.
First? the fabric technology is an exclusive cooperative technology? which is equivalent to mastering the core technology; second? it can focus on the production of a single fabric? and the quality and quality control are more centralized. It is said that the average defective rate in the clothing industry is 2-3 points? but Uniqlo’s requirement is less than 1%. Finally? large-scale production and management can minimize production and management costs.
