Similar audiences

This is what we call the look-alike crowd targeting method in This method  China.   interesting one among the crowd segmentation based on own data. This crowd segmentation method allows you to use the crowd segmentation provided by Google as the seed population? or the crowd you built yourself as the seed population? and then search for similar crowds. After finding similar crowds? you can build a look-alike crowd segmentation group.

Unfortunately? Google has begun phasing out this targeting option starting May 1? 2023.

 Custom Segmentation This method

If you are not satisfied with Google’s default interest a dynamic that will continue segments and want to reach a more specific group of people? you may find this segmentation option suitable for you. By providing Google with keywords that your audience frequently searches for? the URLs of websites they frequently visit? and the applications they use? you can group people with similar interests into custom interest groups. For example? if you sell products related to a certain hobby or craft? and Google’s default segmentation function may not accurately target it? you can create a custom segment using the URLs (URLs) of the most popular topic forums related to that hobby the affluent but a widely used in your target area.
Alternatively? you can also specifically target some apps or websites that are well-known but often criticized for their poor user experience? and then attract them with your better alternatives.

This audience segmentation option is

Only available for display and video ads.

Custom Intent ao lists Segmentation (Display Ads)
This is an automatically created segment specifically for use on display campaigns. It allows you to describe the characteristics of your ideal audience and use it as a target audience? making your audience targeting on the display network more precise. Currently? this option is only available in English? German? Japanese? Spanish? Russian? Portuguese? French? and Italian? but Google promises that other languages ​​will be added gradually.