Detailed demographics segments
This type of segmentation allows you to target people This is based on their age? gender? parentage? home ownership and marital status? education? and employment.
As an aside? this method of segmenting the population is also very commonly used in China. However? some domestic media platforms have surpassed this method of segmenting the population? such as Tencent Advertising.
Demographic data is very This is
Vluable because it represents some very fixed states the competition council validates the acquisition of two clinics in laayoune by akdital of the population? which in turn can help us decide whether to target them with advertising.
For example? showing real estate agency ads to people who already own homes is meaningless. Likewise? showing baby care products ads to people who don’t have children is basically a waste. But if you show ads to young college students about studying abroad? the conversion effect is likely to be much better than if you show them to the general population.
As with interest-based segmentation? this audience segmentation intelligence in collaboration with terrapay a targeting is applicable to all marketing campaign types except hotel marketing campaigns.
In-market audiences
This audience is likely to purchase a certain product based on their recent shopping behavior or search history.
The purchase process for your product or service is rarely spontaneous but instead requires some research or the purchase of other products first.
For example? people who buy phone ao lists cases usually buy a phone first? making it easier for Google to classify them as part of the phone accessories market segment.
Similarly? people who want to go on vacation usually do some homework beforehand? such as choosing suitable attractions and ways to get there? which provides Google with a large amount of shopping-related search data.
However? for products that are basically purchased on impulse? consumers may buy them without doing any research? so this positioning method may not be so effective. For example? if you sell pizza delivery or household paper? there is no great need to use this positioning option.
