These days the results that appear at the top

Every content found in Google’s organic search results is intended to be of high quality. Google’s algorithms, which change fairly regularly, are designed to ensure that.

In the early days of the web, organic search results were largely based on keywords. Today, Google gives points for user-friendly web design and navigation as well.

What does this have to do with content amplification? Well, if your content cannot be found easily on the Internet when people are doing searches (i.e., it is not SEO-optimized), it stands less chance of being shared.

In this case, more of the work is put Uganda B2B List upon you, especially in making sure your digital content strategy is solid.

Google searches are mostly paid. Marketers call this social engine marketing (SEM), paid search, or pay-per-click.

If you can’t rank well for organic search, looking into SEM is worth the effort. In the meantime, it’s always good practice to focus first on creating targeted quality content while also being mindful of your keywords.

Branded Content & Native Advertisements

Branded content and native advertising are terms you may have heard of. But what do they really mean? And how can they help you amplify your content?

Let’s start with branded content. Think about the last trade show you attended. Did the people at the booths give out swag? You know, t-shirts or pens with their name on them? That’s branded content. It helps create brand awareness.

Branded content can also be paid for. For example, maybe you got a gift bag when registering for the event at the entrance. Inside that gift bag were goodies and brochures from various companies.

Chances are, they paid the event sponsor to put those items in the bags. When you look at those items, you’ll think about the company — maybe you’ll even share the items with friends or coworkers — that’s content amplification.

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Native advertising is more strategic with

Placement than branded content, which is always paid content. For example, say you’re reading a Wall Street Journal article online. At the bottom Mobile Numbers of the article, you see links to other articles, but you notice a “sponsored content” item on the top of the article.

These are similar to small display ads or “advertorials” that used to (and still do) appear in print magazines. However, when someone clicks on one, they’re taken back to your website.




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