The Speedy Growth Social Media Channels

How, then, did bloggers draw readers to their blogs? Mostly through organic reach from search engines — Google search, mostly.

Google would scan all the content on the web and, using algorithms, rank content when readers searched for given terms based on their search intent, presenting the up higher on the search engine results pages.

Things have evolved quite a bit since those early days of Google search and today encompass “paid search” as well, meaning you can pay to amplify your content on Google.

The Speedy Growth Social Media Channels

Content amplification success really took off when the use of social media marketing began to proliferate.

Now, anyone could — for free — promote their Rwanda B2B List content on Facebook, Twitter, or YouTube simply by talking about it and pointing the reader back to their blog or website to learn more.

And let’s not forget LinkedIn, and Pinterest.

has been a boon to business-to-business (B2B) marketers who can self-publish articles for free, promote their company and people to potential employees, and share their content with their followers.

Content amplification in the fields of beauty, fashion, food, and travel — to name a few — further increased with the advent of Instagram and Pinterest.

Think of all the recipes you can find on Or the

nature photographers you follow on Instagram. Most all link back to someone who is trying to amplify related content.

Like LinkedIn, Twitter has become more of a content amplification tool for businesses than business-to-consumer (B2C) marketers.

In some ways is like a modern-day outlet for press releases to amplify your content — only you’re more in control. Tweet out a message about your new product or service or latest blog post and link it back to your website.

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And who could neglect YouTube

Represented the birth of video marketing or content amplification via video. What started as goofy folks making funny videos evolved into a bonafide Mobile Numbers site where millions and millions of videos are hosted on every topic under the sun.

Since then, social media channels, similar to blog posts, have evolved. We now live in the era of  and voice-based social (e.g., Clubhouse, Discord), representing even more content amplification opportunities.

Furthermore, we now have “paid social” — paid ads on social media, such as LinkedIn ads, and more. Most social media platforms you can think of taking paid ads, and if it doesn’t yet, it probably will soon.

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