The new role of marketing in digital transformation

Remote or hybrid working can be successful with team collaboration and virtual meetings while workflows can bring leads along the funnel. This makes keeping customer data and meeting information up-to-date even more important so one hand knows what the other is doing in the business. Use customer relationship management (crm) – every business should have a crm in place. It helps you to store. Collect and segment customer information and identify sales opportunities. Examples of this type of software include salesforce. Zendesk and zoho. Your crm should also be linke to any automation tools that marketing uses to build a complete picture of a prospect but also keep data in one place.

Examples of this type of software

The continue popularity of wearables as we mentione earlier. The meical wearables market is thriving. With more people investing in wearables to monitor latest database their health stats than ever before. Hcps and pharma brands alike have a key opportunity to tap into a highly-engage market. By providing patients or meical consumers with wearables such as heart rate monitors. Sweatomitors or exercise trackers. You can gain a wealth of insight into your audience while gaining a direct line of communication. Conversely. Meical brands can also tap into existing wearable markets and partner up with reputable brands (garmin. Fitbit. Etc.) to deliver highly-targete content to key audience segments.

Apply account-base management

 Here’s a guide to crm if you want to find out more about using the management system. Apply account-base management (abm) – this is a go-to-market strategy your sales and marketing team can use to target particular accounts that fit your ideal customer profile or have been identifie as a fit for your product. Mobile Numbers supplier to offer their consumers or patients wearables to monitor statistics and benefit from reward and recognition initiatives. A trend that is likely to continue in the coming years.

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