Application : Data delivery The most

The so-called data distribution refers to the transmission The most  of individual-level data to the media after the media requests interaction based on ID.  “member pass”.

After the advertiser encrypts his or her member ID? he or she uploads it to the trusted hardware environment specified by the “Member Pass” service provided by the e-commerce platform (for example? Alibaba’s Jushi Tower and JD’s Yunding)? where the ID is interrogated. After the interrogation? the member-related data of the matching ID will be transmitted to the advertiser.

Application : Leads scoring or decision making The most

It means that after the ID is intersected? the second or whatsapp otp: how to send otp on whatsapp? third party provides the advertiser with a judgment decision on whether a certain marketing behavior should be carried out for the ID. For example? a car advertiser will match the collected leads ID with the operator’s data through a secure intersecting method. After matching? the operator provides a score of the lead value and returns it to the advertiser. Why the operator can do this on threats to members of the is not introduced in this article. If you are interested? you are welcome to take my offline course “Data-driven Growth: New Digital Marketing Driven by Data” (click to view the specific course introduction) .

Privacy computing applications beyond secure intersection

Secure intersection is not the only application of privacy and aero leads data computing in digital marketing. As we mentioned earlier? secure intersection is essentially “vertical federated learning”. Similarly? “horizontal federated learning” is also used in digital marketing.

For example? if we have 10 million private data samples of car buyers? we can calculate which behaviors (or combinations of behaviors) car buyers make in their private domains that mean they are going to buy a car. The result of this calculation is the “car purchase prediction model.”