The importance of combining specific
Finding the right balance between specific and broad keywords is one of the most valuable keys to truly effective Google Ads campaigns — especially when it comes to physical therapy in Brasília. The smart combination of these two types of terms allows your ads to reach both a more qualified audience and an audience in the early stages of their search. This means greater reach without losing precision.
Specific keywords, such as “physiotherapy for herniated disc in Southwest DF”, generally have a lower cost per click and attract people with a clear intention of seeking treatment.
Broad terms, such as “physiotherapy Brasília”
Integrating both approaches into a single campaign allows the clinic to be present at different points in the customer journey.
In a physiotherapy practice located in Asa Norte, for example, a campaign that combines “physiotherapist specializing in shoulders in Asa Norte” with “arm pain treatment in Brasília” significantly expands the field of visibility. While the first search converts quickly because it is highly targeted, the second builds brand presence and constantly feeds the funnel.
It’s tempting to just go for broad keywords and let the algorithm do the work, but that’s like going fishing in a pond with a dragnet:
On the other hand, using only specific terms can make your campaign seem like a shy ad hidden in an alley. The magic happens when you peru phone number list combine precision with volume.
This combined strategy also allows you to make smarter budget adjustments. Broad keywords provide data on new search behaviors, while specific keywords show you exactly which terms bring in real patients. With this information in hand, it’s much easier to reallocate investments based on performance rather than guesswork.
For physiotherapy basic rules for creating advertisements clinics and practices that want to grow in the Federal District with smart campaigns, having the support of those who understand the subject makes all the difference. 30/30 is an expert in finding the right words, in the right place, to attract the right patients. Talk to us and find out how to transform your campaigns into a continuous acquisition channel.
How to Use Geotargeting to Reduce Costs Per Click in Brasilia
Advertising on Google Ads in a belgium numbers city like Brasília requires more than just choosing relevant keywords — it requires geographic intelligence. Geographic targeting allows physical therapy campaigns to be shown only to people who are actually close to the location of the service, reducing wasted clicks and increasing the conversion rate.
Imagine a physiotherapy practice located in Asa Sul
It doesn’t make sense to show ads to people who are in Ceilândia, for example, if the commute to the clinic is a decisive factor. By limiting ads to neighborhoods or administrative regions with a higher chance of conversion, Google understands that the campaign is more relevant to the user, which can improve the quality score and, as a result, reduce the CPC.
