The brand is through the experience of ecommerce The customer shopping. But, the experience doesn’t end there. When that customer country email list visits the brick and mortar store to pick up their order, the experience of the brand can be enrich. In-store staff can provide another positive touchpoint. And, there’s the opportunity to increase sales if that customer is encourag to browse while in the physical store.

The opportunity to deliver a truly omnichannel experience isn’t the only benefit of introducing BOPIS to your store. Here are a couple more examples of the value of BOPIS.

Offers convenience to The customer customers

With BOPIS available at checkout, customers can do their browsing online rather than in-store. This gives them the sean kelly senior art director convenience of browsing at home, at whatever time is best for their schule. With the option to pick up in store, they can make the trip to the brick and mortar location whenever is convenient to them, and it will be ready for them.

Ability to reserve inventory

When omnichannel is implement correctly, an order that’s been plac online for pickup reserves the inventory in be numbers the physical store. The ability to do this gives customers the confidence that the items they want will not be sold out before they can make the trip to a physical store.