I will not write these contents in the answer, as the The C in  word count is not enough. You can listen to my big class to understand.

What are the application scenarios for CDP to import non-member data?

Question:

Mr. Song, what are the general application scenarios for CDP to import non-member data?

I understand that non-members The C in

Only have order data, and can only see the order what to do if whatsapp is blocked? tips to unblock your account (2025) dimensions of non-members, and the analysis of three points of channels/transactions/purchased products. Moreover, the data cannot be deduplicated like member data, and there is no personal portrait such as gender/age/interests and hobbies (no key value and three-party tag matching)

Answer:
One of the most common scenarios for CDP is to deal with non-members.   but it is actually very different from the C in CRM. CRM is basically still a member, but the C in CDP is actually more of a Consumer.

Consumers in CDP do not just refer to those who international in scope with significant funding have purchased your products (nor do they have to be members). Consumers here refer to all consumers (users) who have left data on the digital touchpoints where you can obtain data, regardless of whether they have purchased your products.

Therefore, the application scenarios of CDP’s non-member data are very broad.

Now, back to the point of your question

CDP imports non-member data. Since they awb directory are non-members, it is likely that their IDs are not real-name information. In other words, they may not have obtained their phone numbers.

However, it does not matter. As long as it is a digital touchpoint, especially a private digital touchpoint, it can have an ID. For example, OpenID and UnionID in the WeChat ecosystem, cookies on the website, OAID, DeviceID, IDFA, and CAID on the APP side…

Behind these data, we can get all the behavioral information of these users.