Dealers of other car companies also took the initiative to do this. They shared a lot of car model introductions, the latest activities, store inventory, etc. on Xiaohongshu. There are also posts from users who successfully acquired customers and picked up goods on Xiaohongshu,The above  which enhances credibility and professionalism. The operation method is actually very professional.

I remember that around 2020, car companies still “disdained” Xiaohongshu, but now dealers are afraid that they will miss out on Xiaohongshu.

A BMW dealer sells his own account on Xiaohongshu, directly maintaining and finding high-intent leads in the comment section

We will also share The above

Posts on Xiaohongshu about customers it can reach any device picking up their cars directly to increase credibility.

This method makes better use of the platform algorithm, focusing on attracting the most accurate and demanding users with authenticity and sincerity. Reply directly to and filter potential users in the comment area to increase the chance of obtaining leads. This international in scope with significant funding set of gameplay, combined with the Xiaohongshu KOS solution, has greater room for development.

 Advanced gameplay

Advanced gameplay in-depth case study: A typical brand that has reaped the benefits: Fenghua Shampoo

Like and scattered, and are more of a bonus for they awb directory are some segmented methods. To form a marketing bonus, there must be some kind of systematic method that hits the consumer hard .

I actually have an example of a systematic approach: the old domestic fast-moving consumer product Fenghua Shampoo.

Fenghua has long been following the route of low price + offline channel distribution. Such products have a disadvantage, that is, although they appear in people’s lives every day, they are inconspicuous.

Since the strategy is to sell at low prices and high volumes, there won’t be a lot of marketing expenses to build a big brand or get big exposure.