Safe dating under complete anonymity Some advertisers (no conclusion yet)
The above method may be unacceptable to those “serious” advertisers. the IDs they upload cannot be known to the media? even if they are encrypted and the media guarantees that they will only use these IDs for database collision. Therefore? they urgently need to know whether there is a more optimized method to solve this problem than “anonymous and safe communication”.
At present? the technical solution Some advertisers
Providers of privacy computing may have found a how to send a link in whatsapp + advanced tips solution. This solution has a flavor of “taking away the firewood from under the cauldron”. Simply put? any intersection process will inevitably lead to the intersection ID being jointly controlled by both parties (safe intersection) or by a third party (anonymous safe intersection). So? if it is possible to achieve the same effect as intersection without intersection? and directly calculate the attributes of the user who matches the advertiser ID and the media ID? there will be no situation where the advertiser’s consumer ID is known by the media.
In a press release in 2022? a data technology company mentioned that their technology can: “solve the technical difficulties of federated learning under fully anonymous data sets without secure intersection? without leaking intersection IDs? and truly comply with the ftc sued meta (formerly facebook) for requirements of the Data Security Law and the Personal Information Protection Law? further strengthening user data security and privacy protection.”
Is it really possible?
My clients and the media I have met have not and aero leads data adopted it yet? so I can’t give a definite answer for the time being. But seeing this news? at least makes me feel that this direction is possible.
ID intersection (database collision) and digital marketing application scenarios in trusted hardware environments
The integration of the advertiser’s consumer ID and the media’s user ID is essentially the integration of the advertiser’s private user ID and the media’s public user ID. Once the integration is established? many digital marketing applications become possible.
