Marketing makes more sense Social Networks today than ever on WhatsApp. Spaniards between the ages of 16 and 65 use mobile. messaging services, according to IAB Spain , and among them, WhatsApp is undoubtly the most popular in our country. In addition, it is a strategy that many brands do not yet use, so we can take advantage of a channel with low advertising saturation. We tell you what WhatsApp marketing is , why it interests you and how to take advantage of its benefits.
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whatsapp marketing how to plan a campaign that yields results
What is WhatsApp marketing?
WhatsApp has an app specially
design to launch marketing campaigns: WhatsApp Business . This app has multiple functions specially design to help companies communicate with customers and multiply their sales:
Business Profile : Functionality to add important information about the business, such as location on Google Maps, hours, email or a link to the website.
Mailing lists : Contact lists to send messages to in batches (similar to mailing lists).
Statistics panel on messages sent, deliver, receiv and read.
Enterprise API : A very powerful and versatile resource, which allows, for example, to create a custom chatbot to automate interactions.
Advantages of WhatsApp marketing
You get 100% organic reach . Since there are no algorithms limiting the reach of content, you are guarante that your messages will always be inbound marketing how to use inbound marketing in the ucation sector? shown to the recipients, which is not the case with social mia posts. The result is that the visibility and CTR of messages are higher than on other applications.
You can check whether your bw lists messages have been read or not . The famous “double blue check” is not only useful for speculating why your match is not replying, but it is also a guarantee for companies that users consume your messages.