Social network
Social media conversational marketing facilitates human conversations on different platforms such as Facebook, Zalo, Instagram, Tiktok, etc. The advantage of this marketing is its ability to facilitate genuine conversations between businesses and customers thanks to real-time messages. Messages via social networking platforms are easily exchanged in the form of images, sounds, calls or posts. Thanks to that, businesses can easily maintain regular interactions with customers quickly and economically.
In addition, social media conversation also helps build brands on these platforms. Thanks to that, this method can promote products and services to potential and current customers.
See more: The most potential social commerce platforms 2024
Voice Assistant
Voice Assistants are another tool that can be used in Conversational Marketing. Voice special database Assistants use voice technology to communicate with customers using voice, rather than text messages. This conversational approach is about creating experiences where customers can interact with a brand in a way that feels like they are talking to a real person.
Voice assistants can learn from previous conversations and provide personalized experiences for each customer. Some popular virtual assistants today are: Siri, Google Assistant, Alexa, Bixby, Vivi, Maika, …
See also: What is conversational AI? Summary of information you need to know about conversational AI
Conversational SMS marketing is a branch of traditional SMS marketing, but it focuses on creating a two-way conversation with customers through SMS messages. This is different from regular SMS marketing which inbound marketing in the food sector: what are the advantages? only sends one-way messages (like promotional announcements).
Most people carry their smartphones with them and check their messages regularly. SMS has a much higher open rate than email, making it an effective marketing channel. Customers can ask questions, give feedback, and make requests instantly through text messages. Businesses can address customer issues in a timely manner, resulting in a better customer experience.
Thus, the above article has provided information about the fanto data Conversational marketing method. All three conversational marketing tools via chatbot, email and online messaging are important tools in the business marketing strategy.
