Today we are going to talk about Online Marketing these two concepts, their advantages and some success stories. A fundamental distinction when planning campaigns and having success in our strategies. To make it very clear, we will explain the metrics for B2B marketing and B2C marketing, what they are and success stories.
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Talk about Marketing and B2C Marketing
What is B2B Marketing?
What is B2B marketing ? This stands for “ business to business ”. This type of marketing is therefore not directed at the end consumer but at other companies , either to sell them raw materials or other products they need (for example, office supplies). In business to business marketing, the customer is primarily interested in optimizing their purchasing process. Transactions usually have a higher value than in the consumer market. Due to these characteristics, B2B marketing is based on rational arguments . What matters are not emotions, but the characteristics of the product or service.
The B2B market is “thirsty for knowledge” and wants the most complete information possible singapore phone number list through formats such as videos, downloads or catalogues. In short, it is about explaining the objective characteristics of the product in an extensive and detailed manner.
Metrics for B2B Marketing
The next question to answer is how to measure the success of b2b marketing campaigns. And it’s not an easy question: according to a recent study by MarketingProfs, only 21% of marketers are able to measure the return on investment of their content campaigns. Are you already one of them? If not, we suggest these five metrics to start measuring the results of your B2B marketing :
Email open rate . This metric is all about how good your headline is: did it catch the attention of your core customers? If you use the same headlines on your inbound marketing best practices of inbound marketing in the industrial sector blog or website and in your emails, you can get an idea of how successful they are across all your platforms.
Social media shares . You’ve already managed to attract the attention of your target audience, but this is of no use if your content does not provide them by lists with value. One of the ways to objectively measure the value you provide to your users is through the number of social media shares: if they are interested enough to share it, you are on the right track.