Because it improves the visibility Inbound Marketing and reputation of the company
According to Connext, 90% of B2B consumers begin their customer journey by searching for solutions to their problems on search engines like Google. If your company appears as a result of these searches and can offer useful content, you will have achieved greater visibility and attracted more traffic .
Similarly, being well positioned and offering quality content makes your brand perceived as a leader in its sector , with the consequent gain in reputation.
Because it provides measurable results
One problem with traditional marketing, such as placing ads in industry magazines, is that it is very difficult to measure their actual impact . We may know the circulation of the magazine, but not how many users actually saw the ad or reacted to it in some way.
However, with digital and inbound marketing strategies, we can know in detail the number of impressions, clicks, downloads and actions of all kinds, which belarus phone number list helps us understand what is working and how we can optimize our marketing more and more.
Because it increases acquisition and sales
Using inbound marketing strategies allows us to access a large percentage of users who were previously unaware of our brand. In turn, this allows us to generate more leads and ultimately improve sales results.
The more optimized our inbound online marketing & digital marketing b2b marketing and b2c marketing: what it is, advantages and success stories marketing is, the easier it will be to get quality visits and reduce friction between different stages of the journey to conversion.
Because automation saves resources
A well-designed inbound marketing strategy relies on the automation of recurring cg leads processes , such as lead generation and email marketing. In this way, with an initial investment of resources, we will have a series of systems.