We talk about inbound Inbound Marketing marketing to refer to the digital marketing methodology that aims to attract users in a non-intrusive way by providing timely value at the right time.
And how can we create a good strategy? In this article we will see what steps to follow to be able to draw up 10 inbound marketing attraction strategies that we can carry out to have more user conversions into clients . Let’s get started!
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10 successful Inbound Marketing attraction strategies
Steps of an attraction strategy in inbound marketing
There are several steps to creating a good inbound marketing attraction strategy . But, in addition, we can group them into 3 major phases: the research phase, the acquisition phase and the measurement phase. Let’s take a look at them.
1) Research and prior preparation
Analysis of the environment . Before defining where we are going, it is first essential to understand where we are. In this part we must analyze the online presence of our brand (channels we have now or trends or novelties) and the competition.
Defining objectives . Simple but necessary. They must always serve the company’s general saudi arabia phone number list objectives in order to work in the same direction. Remember! They must be quantifiable and measurable.
Definition of the Buyer Persona . It is essential to have a clear profile of our ideal client in order to know what their needs are and to be able to cover them with inbound marketing strategies.
Definition of the Buyer Journey . Between the user’s first contact with us and the final conversion, there is a long path where relevance and consistency are essential. Generating content for users who are making a first approach is not the same as generating content for others who are considering hiring us. But one thing is clear: there must be content for each of the phases of the conversion funnel !
Defining the team . Although it may seem obvious, defining human resources is essential for the proper functioning of any inbound marketing strategy. In this way, we ensure that everything we set out has a responsible person who will report on the functioning of our actions.
Acquisition and loyalty
Keywords . Keyword research will be essential to understand how we are searched and what content we need to promote or have yet to cover. A subsequent step would be to develop a well-defined SEO strategy.
Content plan . As we always say, in inbound marketing, content is king. At this point, we must be very clear about what type of content we are going to produce, how it fits into each phase of the funnel, how often we are going to publish it, what formats we are going to use and how we are inbound marketing why apply inbound marketing to your sme? going to distribute it.
Lead capture . In this step we will determine how we will capture users.
3) Analysis
Measurement plan . And, as always, it’s time to measure, measure and measure. It’s no use drawing up a good inbound marketing attraction strategy by lists if we don’t then evaluate its performance. So now it’s time to decide which metrics we’re going to use to analyse our actions and which criteria we’ll use.