How to do direct marketing in mobile applications

Types of direct marketing messages in apps 1) pop-up notifications (push). Pushes are messages that appear on the user’s mobile device at any time. Similar to sms and mobile alerts. They are only received by users who have installed the application in question. Push messages can be in text format (title + message) or include an image. Clicking on the message directs the user to the home page of the app or to a specific url. 2) in-app messages in-app messages appear only while a user is logged in to the app. They can appear as full-screen popups or as smaller overlays. As with push notifications, the message can be text-only or include an image.

Types of direct marketing messages in apps

We can also combine push notifications to make the user British Student Phone Number List open the app with in-app messages within the app. 3) inbox within the application (message center) both push notifications and in-app messages are ephemeral, that is, if the user does not see them or dismiss them, they can no longer be accessed. If we want the user to be able to consult the message later, we can create a message center or inbox within the application. This type of message can have two different formats: campaign title, short text, and image seen in the inbox. Html (similar to an email). The messages are permanently stored in message center, so that the user can consult them whenever he wants. If we prefer, we can also set an expiration date so that they are automatically deleted.

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Pop-up notifications (push)

Email versus messaging in mobile apps direct marketing in Mobile Numbers mobile applications can be a complementary channel to email , so that within the same customer journey we send both traditional emails and messages in mobile apps. When programming the impacts, we have to take into account some key differences between emails and messages in apps: email allows you to send much longer messages and with more possibilities to insert audiovisual and interactive content. Emails and application message center communications are long-lived messages , which remain in the user’s inbox.

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