One thing that this social network has going for it is that its updates occur constantly, which makes its evolution much faster than other social networks that we use the most and in many cases it goes so fast that the user is left behind by not using all the tools available to them.
Advertising in Stories is one of those tools that
Although many world-class brands have dared to use, it has not had the same acceptance in slightly smaller brands, but this does not mean that this is something exclusive to the use of large corporations. This advertising can also be very useful for medium-sized companies and you will learn the reasons below:
5 Reasons Why It’s Worth Advertising
1# Surprise factor
Stories advertising is like television advertising, it arrives without the user “expecting” it and can capture their attention – or not – in a matter of seconds, which is something that has a great impact.
Due to the nature of stories
They have the ability to use different features to How to Build Phone Number List more punch to the message. For example, you can have a single image with moving letters like a gif, a video with or without audio as you prefer.
Use the wow factor to your advantage
Make sure you have a good enough idea to make the user stick around and not ignore the story by simply moving on.
2# Versatility
As I have already mentioned, in a story you can advertise with an image, video Phone Number Library whatever you think is most convenient according to your audience, budget and goals to achieve. The recommendation is that you don’t stick with what is in plain sight.
Instagram stories have a good number
Features that you can use to your advantage to achieve various objectives. You can use polls, stickers, gifs, hashtags, texts and more. The important thing is that you can make use of the features that Instagram gives you in order to achieve not only an initial impact on users, but also that interest in watching the story until the end.
The versatility of the platform allows you a lot of creative freedom, which when used to your advantage is something that will make you stand out from the competition.
3# You can redirect leads to wherever you prefer
When you advertise in stories, you have the opportunity to add a link so that the user can take the action you want. For example, if you are promoting a new product because you want to increase sales, the link can redirect to the purchase page for that specific product.
