Google Ads is, without a doubt, the star create a Google tool in SEM . It can help us get highly qualifi traffic, increase the visibility of a brand worldwide and, of course, get conversions, all at a very reasonable cost.
But although Google Ads campaigns have a very intuitive interface, it is true that there are many parameters to control and that it is difficult to optimize them well from the beginning. So that you have things clear, we are going to look at some basic concepts to master this tool and a step-by-step guide to create the best campaigns.
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Video explaining what Google Ads is and the most important concepts
Important concepts about Google Ads
Keywords
A keyword is a set of terms that a user enters into a search engine like Google . It can be a single word, several words, or even a whole phrase, for example “Buy cheap trips to New York.”
Keywords are like the “building blocks” of a Google Ads campaign. They allow Google to know which topics interest a particular user at a given singapore consumer mobile number list time and show them ads that are tailor to them. By selecting keywords correctly, we can ensure that we are creating truly relevant advertising.
Types of concordance
Match types determine to what extent the term enter by the user in the search engine should match our keyword. We can choose between:
Broad match : This is the default match. It includes synonyms, misspellings, relat searches, and other variations. For example, if your keyword is “women’s hats,” your ad might appear when someone searches for “buy women’s hats.”
Broad match modifier : This includes slight variations, but not synonyms, and search terms can appear in any order. For example, “buy women’s hat.”
Phrase match : This is bas on the exact match of a portion of the text the user is searching seo & sem what is local seo and what techniques can we use to improve it? for with the keyword in question. For example, for “women’s hats”, the ad would be shown with “buy women’s hats”, but not with “cheap women’s hats”, since inserting a word in between by lists breaks the match.
Exact match : As the name suggests, in this case the ad would only be display if the user enters the exact keyword.