Understanding the difference between general intent and specific intent keywords is one of the first steps to achieving good results with Google Ads campaigns, especially for physical therapy clinics in the Federal District. General intent keywords tend to attract a wider audience, often still in the research phase, while specific intent keywords are searched for by those who are already ready to schedule a session or appointment.
Terms like “physiotherapy” or “lower back pain” are classic examples of general intent
People searching for these words may simply be looking for information, videos, or even home exercises. Expressions like “physiotherapy for herniated disc in Southwest DF” or “schedule post-operative physiotherapy in Brasília” reveal a specific intent — in this case, someone who has already recognized their need and is looking for a close, practical solution.
In the day-to-day running of a clinic
Investing your advertising budget in broad terms can bring volume, but it doesn’t paraguay phone number list always convert. Now, when the strategy prioritizes more targeted words, the click tends to be from someone ready to become a patient. It’s like offering free stretching in a marathon: only those who really need it will stop.
There’s also that moment when ads start to bring in clicks, but not patients. It’s like when someone walks into a clinic, asks for the bathroom, and leaves. Frustrating, right? This situation is common when the words chosen are too generic. The ideal is to refine the audience so that they come with a towel under their arm — or at least with a very specific pain and a desire to get treatment.
A practice in Lago Sul that deals with motor rehabilitation
The more specific basic rules for creating advertisements the pain, the more accurate the solution must be — including in digital campaigns.
Choosing between general or specific intent keywords is not just a question of search volume, but of strategy aligned with real conversion goals. A good campaign understands the patient’s behavior from the moment they feel pain until the moment they decide to seek professional help.
To create smart, targeted campaigns focused on real results for your physiotherapy clinic in Brasília, count on 30/30. Our team is specialized in Google Ads and can help you turn every click into a new patient.
Tools for analyzing search volume and keyword competition
Understanding which belgium numbers keywords really work is the first step to converting clicks into appointments at physical therapy clinics in the Federal District. Therefore, using tools that help analyze search volume and competition for terms is essential to avoid wasting investment and focusing on what really brings returns.
