A lot of the big advertisers Gamal: It’s much cheaper because have pulled whatsapp number list out, so the way advertising works is like an auction. Everyone is paying to reach the same consumer. So, pretty much all of the big travel brands, all of the hotels, flights, airlines, all of these people pulled out, and a lot of the big retailers pulled out. That created a cheaper auction, so I saw my CPMs drop by about a third, so I increased my budget by 3x, and then my CPMs dropped by at least half to a third.

changes did you make to Gamal: It’s much cheaper because improve conversions?

Gamal: It’s interesting, but there’s no tried and true method that’s guaranteed to work, but there are things you should be aware of and things you can tweak that might work. The first thing I did was, I noticed that my mobile site was converting at a much different rate than desktop traffic. So I had to make a decision based on my desktop conversion rate being much.

The changes I initially made reduced

my desktop conversion rate, but I had to decide which traffic to overinvest in, and since social is primarily mobile, 90% is mobile, I made changes to that. Some changes that work for a mobile optimized site can kill conversions on desktop, depending on your customer base, your age and demographics, and how they consume your content. So, that was barbara finn vice president, regulatory affairs and quality assurance one of the things I had to learn, I couldn’t just make general, one-size-fits-all america email changes. I had to be very specific. Simple things like getting more people to my cart, those were a set of changes that involved placement.