Now that we’ve reviewed some of the most popular content amplification strategies and methods, it’s time to roll up our sleeves and get into how you can start amplifying your content.
The process of content amplification generally has five steps: getting the right audience, making people share your content, fine-tuning your SEO, targeting the new kids (Gen Z), and measuring your results.
Let’s get to it.
Go After the Right Audience
Speaking of audiences, how well do you know yours? Any good content amplification strategy defines the
Who do you want to go after?
What do they like, want, and need in both their professional and business lives?
Are they buyers, or do you want to employ Zambia B2B List an influencer marketing strategy to focus more on those who influence buyers’ purchasing decisions?
If you/your company hasn’t developed personas yet, now is the perfect time to start. You may have heard these referred to as “buyer” personas, “customer” personas, and/or “audience” personas.
No matter what they’re called, these personas define your existing customers and the customers you’d like to attract — and they don’t have to be complicated. Most importantly, they must be based on solidon your target audience.
About Online Communities
What is an online community? These niche communities are groups of people with a common interest for which you’re providing an online forum for discussion, networking, sharing ideas, and good old-fashioned camaraderie.
Maybe you’ve developed a niche community to create content. Perhaps you’re the host. Or maybe you participate in several. Be helpful and build relationships and trust within these forums.
That way, when you have great content to share, your fellow community members will be excited about sharing it — voila, content amplification!
Be cautious about appearing self-serving, though. Great online communities are people who genuinely care about each other.
For tips on how to develop an online community or how to be a valued participant, check this.
Make People Want to Share Your Blog Post
All successful content amplification begins with great content. Once you have that content, you can do a few things to get people to want to share it with their social networks and others.
Think about the purpose of your content. Is it to give a solution? Is it to provide utility (i.e., provide tools, research, steps)? Targeted at the right people, you might be surprised how often they will share it over social media networks — or even by email or text.
You can also build settings that “tease” your audience or make them want to come back for — or watch for — more related content.
For example, you can build a “preview element” into your content (e.g., come back next week to learn more about how.
Content amplification can also get a boost due to the topical nature of your content. For example, if everyone is talking about a certain topic, you can take the opposite stance on the same topic. That can catch attention when done in a thoughtful, positive way.
Other ideas include:
Go back to your influencer marketing .strategy and craft content that would appeal to targeted influencers who might begin sharing it with their followers.
Identify any highly successful originally published content you had success with and re-run it. You can run it as is or reformat it into different types of related content.
Whatever you do, be sure your content contains a call to action — the next steps for the reader. Do you want them to read more, sign-up to receive your newsletter, or register for your upcoming course or event? Make it easy for them to move through the.
Social Media Content Amplification Tools
As mentioned above, it’s best to focus your efforts on one to three social platforms to amplify content. There are hundreds to choose from, and there is no way to be all things to everyone, everywhere. Those who are most successful with amplifying content know they need to stay focused.
In addition to choosing your actual platforms (maybe you settle on Instagram, Facebook, and YouTube), many content amplification tools help you promote your content over any social network.
Some content amplification tools help you Mobile Numbers with social media scheduling, study analytics to determine what’s working and what isn’t, and identify the best opportunities to purchase paid ads on various social media platforms.
Other tools, such as an email marketing tool, will help you automate functions so you can stay in touch regularly with your existing audience.
Email marketing is ideal to ensure that you or your company regularly amplifies existing content.
Paid advertising on social media can be a successful part of your content amplification efforts. Coupled with your organic efforts, paid ads can be extremely targeted and successful. And the rates have come down in recent years, so you can start small by experimenting with your audience’s preferred social channel.