The good news is that we have more and more information and resources to achieve this. In fact, IAB Spain has just published its ” White Paper on Data “, a very interesting report to understand how to manage digital marketing in the era of big data . In this guide we will review some of its conclusions on types of data, who owns the data, what the real value of the data is and how we can use it.
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What types of data exist?
Although we talk about ” data ” as a broad category, not all data is created equal. Here are the main classifications we can establish according to the IAB report.
According to its category
Structured data : Structured data is the type of information that we usually Europe Cell Phone Number List in databases, that is, a text file organized in rows and columns. This structure allows information to be filtered, sorted and processed easily with the usual data processing tools.
Unstructured data :
This includes all types of data that do not fit the structure mentioned above, such as data generated through social networks, image, audio and video files, and so on. Given their format, we cannot process them with standard tools, so we have to look for other solutions.
According to its origin
Zero party data :
data we obtain directly from consumers through studies and surveys.
First party data : Data collected from a user’s interactions with a company’s channels, such as the customer service center, CRM, or brand website.
Second party data
data that comes from purchase and sale agreements with different partners. Within this type, we canDeterministic data : Data collected from 100% verified Country Email Library (such as database records) that provide a unique value for the individual.
