If your SaaS platform is a little more established and already has a good customer base, you can certainly use customer testimonials as a marketing strategy.

Not only does it help address your target prospect’s pain points, but it provides credibility by showing that others have found a solution by choosing your company.

Getting these testimonials is usually easy. Send a mass email to your paying subscribers and ask them to respond with their feedback.

In exchange for agreeing to use their honest feedback to promote your SaaS platform, they may receive a coupon for a percentage off their next billing cycle or even a free month.

Of course, rules on this vary from jurisdiction to jurisdiction, so be sure to follow all fair practices guidelines in your region.

Once you have a good number of testimonials, add them to your sales pages on your website.

Create a marketing email that goes out to your free or trial subscribers and explains why others who chose to upgrade are so happy. And include them in your paid social media ads.

By showing that you have satisfied customers who have successfully used your product, you are demonstrating that others have found value and solutions to the same problems.

7. Approach the online market offline

Finally, don’t be afraid to try offline europe cell phone number list methods to target online customers.

It may seem counterintuitive for a digital company to try old-school marketing, but sometimes it works.

Depending on your SaaS niche, it might be a good idea to attend a trade show and other networking events.

You can also choose to place print ads in specific magazines or newspapers related to your target market.

In some circumstances, direct mail can be incredibly effective.

For example, consider a SaaS platform designed just for architecture firms.

A good way to contact these types of companies is to send them a letter or brochure with information on how to access a free trial.

However, it doesn’t matter what path you build offline, what matters is that that path leads your customers to the virtual world, that is, to your website.

Use a QR code they can scan with a smartphone or have a dedicated landing page that’s easy to type in when they get the chance.

From there, you can coordinate other marketing approaches, like white papers and email list signups, with what happens when someone converts .

There’s no doubt that SaaS marketing is very different from any other type of B2B advertising.

Information is valuable for companies to learn more about their audience, their market, and their internal results. To gain this knowledge, it is essential to start with data collection and analysis.

Today, data is a real goldmine , precisely because we live in the digital age. It is a strategic asset that will allow your company to adapt to be more precise in every step it takes.

What is data collection? encourage-and-share

Data collection is a process intended claus christensen delivery manager to capture strategic content that can be found in analytics tools, forms, and other software that retain this information.

This process aims to provide companies with in-depth knowledge of the results of their sectors, the market, consumer perception and overall business performance.

As much as data collection may seem like an extraordinary event, it is just a routine activity in the daily life of companies.

Today, data is considered an extremely valuable asset in any market , simply because it can translate business results and external perceptions about products, services and brand.

In a digitalized world, data is everywhere and is generated from a simple consumer interaction with a company’s website.

In addition to these navigation indicators, there is also information about interactions with social media posts, responses to email marketing campaigns and a number of other possibilities.

Given these current practices, all responses and actions generate data that, for companies, are faithful translations of how the customer acts, what they think and how they react to what marketing campaigns propose .

In this sense, collection is a recurring process that seeks to gather all this content to analyze it and then transform it into strategic information.

How important is data collection? encourage-and-share

Data collection work becomes italy numbers essential when companies understand that it must be part of the routine.

If digital is the current dominant environment and marketing strategies span it, it is certain that data translates everything a company needs to know .

Thanks to data, it is possible to optimize actions, plan more appropriate campaigns, know what your consumer thinks about your company and continually act strategically, seeking improvements.

To do this, it is essential to have continuous access to the data, understanding what it has to say to the analysis teams, who transmit it to the corresponding interested parties.

Below, we show you the main uses of this information in business routine and in the marketing field.

Define and feed strategic KPIs encourage-and-share

KPIs are the key strategic indicators that a company uses and are essential for monitoring important metrics.

With them it is possible to know the number of leads acquired in a given period of time, the average ticket of an e-commerce , among other data.

Control through these indicators is precise and, in addition, can be carried out continuously, always with updated data that provide an accurate perception of the company.

For this to be possible, data collection must be constant, so that KPIs are always up to date.