Content Itself Is Just Content: Enter Content Marketing Strateg

Contents marketing is the strategic marketing approach of creating and delivering valuable, relevant, and meaningful contents to attract and acquire a clearly defined audience – to drive profitable customer action.

In other words, you give people relevant contents that helps them in their daily lives so that when they have a business need, they think of you or Dominican republic B2B List your company’s products, services, and solutions.

You are building an audience and relationships — and, eventually, you want to earn their business and loyalty.

The keyword in CMI’s definition is “strategic.” You can create all the contents in the world, but without a strategy for promoting and distributing it (i.e., a contents amplification plan), who will know it exists?

Types of Content

The types of contents that creators and corporate marketing departments are creating these days go far beyond the good old blog post and videos of the early days of the Internet and social media.

Today we also have the following contents formats

Creating all this contents takes a lot of resources — both in terms of time and money. No company wants to create contents that no one will see.

A contents marketing strategy lays out the editorial plan — the topics, type of contents format, where the contents will be distributed, when, and how success will be measured.

Delivery Channels

Okay so you have all this great contents. How do you amplify it?

You must know that there are four main contents amplification strategies: owned media, earned media, shared media, and paid media.

Owned Media
Owned media means assets you own — your website, blog, and email list are examples. The goal for most of the contents you promote on the Internet is to bring the reader back to your blog or website.

In other words, you want to drive organic traffic to your site. Your site is where the reader learns more about your company, products, and services.

Email List

The best thing about owned media is that it is your


You can do whatever you want with it. You’re not renting it — it can’t be taken out from under your feet. You are in control.

Earned Media
Earned media is just that — media coverage you earn from public relations, word-of-mouth, press releases, or via influencers. These mentions Mobile Numbers then lead to organic traffic to your website.

Influencer marketing is a discipline of its own these days, the same as contents marketing is. Amplifying your contents via influence marketing requires a strategic approach to reaching out to influencers.

It often involves building a list of journalists, bloggers, community influencers, and media professionals (e.g., news producers) in your space, beginning the outreach, scheduling contacts, following up, and tracking results (in a spreadsheet, for example.

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